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They ain’t no ordinary hustlers. Their stories of grit and determination will remind you that your chase is So Worth It.


Yellow Cab So Worth It Spotlight:

Don’t Blame the Kids show how the kids can hustle and pursue their dreams

When brothers Emil and Vince Javier started Don’t Blame The Kids (or DBTK) in 2012, they had no connections, not enough capital, and zero experience in the fashion industry. Fast-forward to 2019 and DBTK is the streetwear brand in Manila. They’ve done a number of collaborations with major brands, such as with Bratpack and PONY. They’re at the top of their game but getting to the top took a lot of hard work, perseverance—and t-shirts.

“When we tried printing our own designs on a plain shirt, we thought it would be a piece of cake but we were wrong,” Emil Javier shared. “We ended up wasting about a hundred tees in total. For a moment, our worries got the best of us but we held our heads high and kept on moving forward.”

That “keep on hustling to bring your dreams to life” attitude is what makes DBTK a natural addition to the So Worth It Squad. “We are really grateful that Yellow Cab once again reached out to us for the So Worth It campaign,” Emil said. “Food is always a great help so we never forget to feast over a box of pizza from Yellow Cab, especially when the team is going through a lot, so we can destress and immediately get back on track.”

Young and hungry

More than their clothes, what makes DBTK different is what they stand for. “Our brand was started by two brothers, both very different from one another: different passions, different skills, different talents, and different in many aspects. We are two brothers with two stories that became one—DBTK as you know it,” said Emil.

“What made this journey so worth it for us is that from just a story of two brothers, that story is now being continued by so many people—people who see themselves in the brand that we created. Every day, we hear new stories that we can all relate to. Whenever you see someone wearing DBTK, you don’t just see a person wearing it; you also see the person’s eagerness to pursue their dreams.”

As part of the So Worth It Squad, DBTK wants to remind people that the highs and the lows are a natural part of the journey of achieving your goal. “We’re ready to talk with young dreamers and entrepreneurs, and give them useful tips and tricks that they can apply in their daily lives.”

“As cliché as it may sound, we want to tell the hustlers and dreamers out there to never stop going, come what may. It is natural to encounter doubts and problems along the way but that only means that you’re getting closer to success.”

Yellow Cab Pizza’s So Worth It Squad series is a celebration of dreamers, artists, hustlers, and believers. To read more stories of grit and hustle that are so worth it, visit:

Yellow Cab Pizza Co.